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Safari Collection
MFG, Move for greatness is an african fashion brand based in London. They asked me to design a collection inspired in a Safari experience and the Andikra symbolos. These ancient symbols are used extensively in fabrics and pottery among the Ashanti Kingdom and the baoules who historically migrated to Ghana. They represent aspects of life and the environment, values, concepts, feelings ...
During the research process we interviewed our target, we were asking which kind of concepts from the Andikra symbols they associate to every one of the wildest animals in Africa. Then we design every animal using the feelings that most represent their personality: beauty, strength, memory, family, intelligence, wisdom, courage ...
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